Google Search: beautiful women
Google Search: beautiful men
So like most people, my first thought was "Not only does Google not find people like me attractive, but the prominent attraction to us is our bodies."
Then I started to think. For the most part, Google ranks it's search engine based on what people are searching, as well as what content producers are posting and ranking on. Who is a content producer? Someone who produces the articles that you read everyday on the web (i.e. bloggers, website writers).
Think about it. This past Black Friday, a large sector of Black Americans said that they would not patronize certain businesses and were only going to shop at black-owned businesses. Therefore, when they searched in Google, they most likely used the keywords "black-owned business". Online content producers caught onto this cause and started producing more content like "Top 25 Black-Owned Businesses" and "50 Black Businesses You Show Know About". This is great because it makes searching for your topics easier and more concise.
|source: Michelene J|
This is like a double-bladed sword. Articles like "Top 10 Black Beauty Bloggers" and "Top 10 Beautiful Black Actresses" great when you are searching for something specific, but it makes it difficult for black artists, entertainers and bloggers to rank for "beautiful women", "top beauty bloggers" and "top lifestyle bloggers".
So what do we do to solve this? Content producers will need to stop exclusively labeling their articles about Black women. Coloures recently pointed out what happens in big company's like Cosmopolitan when black women are considered to be beautiful. To only find content of beautiful black women when you type in the keyword "beautiful black women" instead of just "beautiful women" brings back the same bitter feelings when I was told by white guys in high school that I was pretty "for a black girl".
(Disclaimer: The Google algorithm is a lot more complex than I am making it out to be, but what we search and what content producers write does have a large role in what shows up on Google).
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