Why Google Doesn't Consider Black Women to be Beautiful (And Why it is Partially Our Fault)

By now, every black millennial has probably conducted a Google search for "beautiful women" or "beautiful men" in order to prove a shock factor point to their friends that the only people that the world considers to beautiful are blonde, white women and six-pack wearing white men. I've conducted this same search several times throughout different months and this is what I found:

Google Search: beautiful women

Google Search: beautiful men

What's more, I went to change my search to "beautiful black women" and instead of Google finishing my thought, it first prompted my to type "beautiful black women's bodies." The option for beautiful black women wasn't even an option!

So like most people, my first thought was "Not only does Google not find people like me attractive, but the prominent attraction to us is our bodies."

Then I started to think. For the most part, Google ranks it's search engine based on what people are searching, as well as what content producers are posting and ranking on. Who is a content producer? Someone who produces the articles that you read everyday on the web (i.e. bloggers, website writers).

Think about it. This past Black Friday, a large sector of Black Americans said that they would not patronize certain businesses and were only going to shop at black-owned businesses. Therefore, when they searched in Google, they most likely used the keywords "black-owned business". Online content producers caught onto this cause and started producing more content like "Top 25 Black-Owned Businesses" and "50 Black Businesses You Show Know About". This is great because it makes searching for your topics easier and more concise.
source: Michelene J
This concept, however, is unfortunately why articles about beautiful black women don't pop up when you search Google for "beautiful women". If we are looking for women who look like Lupita Nyong'o and Solange, we are going to search for "beautiful black women" and if we are looking for women who look like Lorena Rojas and Fernanda Romero, you are going to search for "beautiful latin american women". Google knows this, as do content producers so they label their articles to meet our searches.

This is like a double-bladed sword. Articles like "Top 10 Black Beauty Bloggers" and "Top 10 Beautiful Black Actresses" great when you are searching for something specific, but it makes it difficult for black artists, entertainers and bloggers to rank for "beautiful women", "top beauty bloggers" and "top lifestyle bloggers".

So what do we do to solve this? Content producers will need to stop exclusively labeling their articles about Black women. Coloures recently pointed out what happens in big company's like Cosmopolitan when black women are considered to be beautiful. To only find content of beautiful black women when you type in the keyword "beautiful black women" instead of just "beautiful women" brings back the same bitter feelings when I was told by white guys in high school that I was pretty "for a black girl".

(Disclaimer: The Google algorithm is a lot more complex than I am making it out to be, but what we search and what content producers write does have a large role in what shows up on Google).

READ: Stop Trying To Relate To Me! Thoughts On Being Your Only Black Friend

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