As I am not an Indian woman, I cannot correctly remark on why skin bleaching is so expected in Indian culture. I can only imagine, though the physiological and psychological damage that altering one's pigment can have on a person. The producers behind the short film, "My Beautiful White Skin" give insight on a woman who has decided to lighten her skin so that she can audition for a Bollywood film. Hopefully films like these open up the discussion on the effects of pigment alteration in all cultures and as well as the importance of being comfortable in your own skin.
What are your thoughts on pigment alteration?